When your donors are friends and family,
a newsletter isn't enough.
You're not running a fundraising machine. You're staying close to sixty people who believed in you enough to give — your home church, your college roommate, your aunt Carol.
Here's what actually happens: the monthly newsletter goes out and gets skimmed. But the twenty-second video on Carol's birthday — you, her name, a laugh, a thank-you — lands as a text on her phone like a message from family. Because it is one.
That's the whole idea of Donor Send: a personal video MMS, sent from your own number, on the day it matters. She replies right in your texts. No platform in the middle. No "do-not-reply."
Why a video text from your phone?
It's your real number
Replies come back like any other text. The conversation stays a conversation — not a broadcast.
Texts get seen
Newsletters fight for attention in an inbox. A text from someone they know gets opened in minutes.
It costs nothing to send
Messages go through your own phone plan. Donor Send does the remembering and preparing — the send is yours.
It sounds like you
A face and a voice beat a mail-merge. Record when you have a quiet minute, save it, send it on the day.
What a week looks like
Your dashboard shows the month ahead: three birthdays, one giving anniversary, and your supporters' twins turning eight.
Coffee in hand, you record two short videos and save them for their days. One donor you skip — they just lost a parent, and you make a note to call instead.
A gift comes in. The "gifts to thank" nudge won't let it go unthanked — one tap, a personal thank-you text, sent.
Quietly powerful underneath
- Lapsed-partner detection — a monthly supporter who quietly stops shows up as "Lapsed" so you can check in with care, not a dunning email.
- Households & kids — the twins' birthday reminds you to text their parents. Nobody else's CRM knows the twins exist.
- Year-end statements — one click produces every donor's IRS-ready giving statement.
- Bring your history — import donors and gifts from a spreadsheet, Tithe.ly, or wherever they live today.
Sixty relationships deserve better than a mail merge.
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